Mobile: Making better connections
A mobile strategy is a tricky call, trying to avoid being intrusive while endeavouring to leverage business results for brands.
View ArticleGangnam Style marketing
How the world’s biggest brands are borrowing from the most-watched YouTube videos.
View ArticleSetting out a plan for using big data
With data now at the heart of more major marketing campaigns, how are companies collecting, organising and distributing customer information?
View ArticleMen's fashion: Online suits you sir
The men’s fashion market is enjoying strong growth thanks to online channels and better brand marketing.
View ArticleQ&A: Skyscanner
Travel search site Skyscanner has defied the turbulent climate to reach a major profit hike. Newly appointed CMO Andrew Cocker talks about next steps for the company, including global developments.
View ArticleSenior Marketer of The Year 2013 preview
The faces and stories of those on this year’s Engage Awards Senior Marketer of The Year shortlist, in association with Adobe.
View ArticleYoutility: Helping others to help yourself
A ‘help-not-hype’ mode of marketing is being championed in a new book and by brands such as Nivea and Hilton. Does it really work?
View ArticlePrivacy: For whose eyes only?
How brands are now offering customers privacy to gain a competitive advantage.
View ArticleThe best of British brand performers
Oil and gas firms’ brand value has soared, according to this year’s 50 most valuable British brands list, but supermarkets and banks have dropped down the table.
View ArticleEngage Awards Brand Innovator of The Year Preview
Take an in-depth look at the brands and products that have made this year’s Engage Awards Brand Innovator of The Year shortlist, in association with Reckitt Benckiser.
View ArticleThe Matrix: The CMO Community
A new networking group will provide CMOs with support and knowledge sharing to help them excel within their fast-changing remit
View ArticleNew rules giving banks a run for their money
Only 5 per cent of people switched their current account last year but that could double once new switching rules come into play in September.
View ArticleMarketing to kids
Are marketers facing a sharp slap from Government for pushing the boundaries?
View ArticleShopper behaviour: Gaining trust can be a matter of survival
Consumers distrust brands that present inconsistent service across their offline and online platforms.
View ArticleMeet The Fixer
Turnaround guru Beatrice Lafon heads up retailer Claire’s in Europe: read her essential secrets of brand success.
View ArticleThe world's his oyster
Virgin Holidays marketing director Andrew Shelton talks about the brand’s new campaign, working in an industry with slim margins and growing the business.
View ArticleMasters of their own destiny
This year’s Rising Star Award nominees discuss the trials and triumphs of their careers ahead of next week’s Marketing Week Engage Awards ceremony.
View ArticleCSR: Making business personal
Big corporate businesses can often seem faceless and inaccessible to consumers, but involvement in local community projects can help fill that void of personality and make companies more approachable.
View ArticlePlaying it safe
Is fear of a social media scandal driving marketers to play it safe and revive old campaigns?
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