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Channel: Marketing Week - trends
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Mobile: Making better connections

A mobile strategy is a tricky call, trying to avoid being intrusive while endeavouring to leverage business results for brands.

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Gangnam Style marketing

How the world’s biggest brands are borrowing from the most-watched YouTube videos.

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Setting out a plan for using big data

With data now at the heart of more major marketing campaigns, how are companies collecting, organising and distributing customer information?

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Men's fashion: Online suits you sir

The men’s fashion market is enjoying strong growth thanks to online channels and better brand marketing.

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Q&A: Skyscanner

Travel search site Skyscanner has defied the turbulent climate to reach a major profit hike. Newly appointed CMO Andrew Cocker talks about next steps for the company, including global developments.

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Marketing's got talent

The unusual techniques brands are using to hire people.

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Senior Marketer of The Year 2013 preview

The faces and stories of those on this year’s Engage Awards Senior Marketer of The Year shortlist, in association with Adobe.

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Youtility: Helping others to help yourself

A ‘help-not-hype’ mode of marketing is being championed in a new book and by brands such as Nivea and Hilton. Does it really work?

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Privacy: For whose eyes only?

How brands are now offering customers privacy to gain a competitive advantage.

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The best of British brand performers

Oil and gas firms’ brand value has soared, according to this year’s 50 most valuable British brands list, but supermarkets and banks have dropped down the table.

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Engage Awards Brand Innovator of The Year Preview

Take an in-depth look at the brands and products that have made this year’s Engage Awards Brand Innovator of The Year shortlist, in association with Reckitt Benckiser.

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The Matrix: The CMO Community

A new networking group will provide CMOs with support and knowledge sharing to help them excel within their fast-changing remit

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New rules giving banks a run for their money

Only 5 per cent of people switched their current account last year but that could double once new switching rules come into play in September.

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Marketing to kids

Are marketers facing a sharp slap from Government for pushing the boundaries?

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Shopper behaviour: Gaining trust can be a matter of survival

Consumers distrust brands that present inconsistent service across their offline and online platforms.

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Meet The Fixer

Turnaround guru Beatrice Lafon heads up retailer Claire’s in Europe: read her essential secrets of brand success.

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The world's his oyster

Virgin Holidays marketing director Andrew Shelton talks about the brand’s new campaign, working in an industry with slim margins and growing the business.

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Masters of their own destiny

This year’s Rising Star Award nominees discuss the trials and triumphs of their careers ahead of next week’s Marketing Week Engage Awards ceremony.

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CSR: Making business personal

Big corporate businesses can often seem faceless and inaccessible to consumers, but involvement in local community projects can help fill that void of personality and make companies more approachable.

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Playing it safe

Is fear of a social media scandal driving marketers to play it safe and revive old campaigns?

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